CORPORATE SOCIAL RESPONSIBILITY (CSR) ANTARA ETHICS-PERILAKU ORGANISASI-RESPONSIBILITY DAN PENERAPANNYA DI ORGANISASI PEMERINTAH

Amy S. Rahayu

Abstract

In recent years the concept of corporate social responsibility
(CSR) has gained unprecendented momentum in Europe and
US. A wealth of literature has been published on CSR over the
last 30 years, many containing their own definition of CSR
and related concepts. Despite the variety of definitions,
probably the most widely accepted and referred to
conceptualisation of CSR found in the business and
management literature. Archie Carroll, who sees CSR as a
construct relating to four different areas of business-society
relation: economic responsibility, legal responsibility, ethical
responsibility, and philanthropic responsibility.
Crowter and Aras, give the reasons of difficult to define CSR
is because of the uncertainty surrounding the nature of CSR
activity. He take the view there are three basic principles which
together comprise all CSR activity, these are: sustainability,
accountability, and transparency. Moreover ethics is also
inevitably part of business responsibility. Corporate behavior
should be ethical and responsible, that is why corporate
promise for their shareholders and stakeholders have to
behave fair, ethical, and equitable.
The public services is social philanthropic organization, and
almost of them show a organization how to behave properly
in their all operation, but ethics is the problematic area of
public services, there is no absolute agreement to what
constitutes ethical or unethical behaviour, see corruption,
gravitation, and so on. Public services organization must be
more than a legal and ethical person, CSR not always a legal
necessity, but increasingly it is obligation.

 

Keywords

CSR; Ethics; Social philanthropic; responsibility

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References

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Undang-Undang Nomor 40 Tahun 2007 tentang Perseroan

Terbatas.